James at Paradosis quotes Maria von Trapp:
It was fall when we arrived in the United States. The first weeks passed rapidly, filled with new discoveries every day, and soon we came across a beautiful feast, which we had never celebrated before: Thanksgiving Day, an exclusively American feast. With great enthusiasm we included it in the calendar of our family feasts.
Who can describe our astonishment, however, when a few days after our first Thanksgiving Day we heard from a loudspeaker in a large department store the unmistakable melody of “Silent Night”! Upon our excited inquiry, someone said, rather surprised: “What is the matter? Nothing is the matter. Time for Christmas shopping!”
It took several Christmas seasons before we understood the connection between Christmas shopping and “Silent Night” and the other carols blaring from loudspeakers in these pre-Christmas weeks. And even now that we do understand, it still disturbs us greatly. These weeks before Christmas, known as the weeks of Advent, are meant to be spent in expectation and waiting. This is the season for Advent songs–those age-old hymns of longing and waiting; “Silent Night” should be sung for the first time on Christmas Eve. We found that hardly anybody knows any Advent songs. And we were startled by something else soon after Christmas, Christmas trees and decorations vanish from the show windows to be replaced by New Year’s advertisements. On our concert trips across the country we also saw that the lighted Christmas trees disappear from homes and front yards and no one thinks to sing a carol as late as January 2nd. This was all very strange to us, for we were used to the old-world Christmas, which was altogether different but which we determined to celebrate now in our new country.